Production Park
27 September 2023

XPLOR and Final Pixel win race with Red Bull for F1's first virtual production shoot

The car in which Max Verstappen looks set to win the Championship started its journey at Production Park in January. In a dream job for the XPLOR team, working with partners Final Pixel, we shot the RB19 in our state-of-the-art VP studio – the first ever Formula 1 virtual production shoot.

The resulting film, which was used to launch the newest Red Bull car to the world’s press, showed it on a road trip across the whole of the states (and to the moon!)

The shoot blended real archive footage, video plats and drone footage shot across multi locations across America with Unreal Engine produced scenes, CGI and VFX.

Phil Adlam is the Head of XPLOR at Production Park and said: “Hosting an F1 car at Production Park for the first ever Formula 1 virtual production shoot was a dream job for our team at XPLOR. We have some of the best VP and Unreal Engine technicians in the world, and it was fantastic to see what was achieved with our partners Final Pixel and Red Bull Racing.”

“It’s also great to work on a project that shows the exceptional potential of what we can deliver from our studios here at Production Park, and we are excited to see how we can develop it as a valuable resource right at the heart of Yorkshire’s creative sector.”

Go behind the scenes in 90 seconds:

Michael McKenna CEO & Director of VP at Final Pixel said: “Virtual Production was the perfect solution here because it allowed us to do things with the car and show it in a way that otherwise would have been totally unachievable. We took Oracle Red Bull’s RB19 through the Nevada desert, into Miami and past the Kennedy Space station - all without leaving the comfort of the studio in Wakefield!

“Not only did virtual production aid the sustainability initiative of a carbon net zero production, it also solved numerous pain points for the client that rendered the creative brief, a road trip across America, impossible. The embargoed Oracle RB19 car was of great confidentiality and had not been seen by the public anywhere, so was impossible to shoot on location.  The technological advancements that we have built a business out of pursuing made the impossible possible. It is Final Pixel’s mission to open this opportunity up to the many brands and storytellers that will benefit from this craft."

Watch more from behind the scenes:

Production Park is also home to the Academy of Live Technology, which offers degree programmes as well as a range of short courses and bespoke training in everything from virtual production to stage rigging and lighting design: visit or email

Final Pixel Academy is the global training arm of Final Pixel, providing online and in person training from experts working in this specialised approach to filmmaking.

Watch the final film: